Britannia
Tamil Nadu Day
For Britannia’s Milk Bikis, we created a collage-style film celebrating the biscuit’s deep connection with Tamil Nadu.
Set against the brand’s signature blue, the biscuit remains the hero throughout. Each bite reshapes it into forms inspired by the culture and landscape of the state, turning the familiar snack into a playful visual homage.
Originally created for Tamil Nadu Day, the film quickly went viral—fans even put up their own hoardings across the state, and it was picked up by local news channels.
Visual Development, Design and Animation Direction
Mehr Chatterjee, Aditya Dutta
Director
Ronak Chugh
Producer
Yash Shanghavi
Music
Madly Blues
Lyrics and Vocals
Harish Venkat
Percussions
Karthik Vamsi
Recording Artist
Hariharan (20db Studios)
Vocal Production
Sachidanand
Sound Design
Atish C
Photography
Kunal Daswani
Production House
Rooted Films
Agency
Talented
