Tamil Nadu Day

For Britannia’s Milk Bikis, we created a collage-style film celebrating the biscuit’s deep connection with Tamil Nadu.

Set against the brand’s signature blue, the biscuit remains the hero throughout. Each bite reshapes it into forms inspired by the culture and landscape of the state, turning the familiar snack into a playful visual homage.

Originally created for Tamil Nadu Day, the film quickly went viral—fans even put up their own hoardings across the state, and it was picked up by local news channels.